Penton to Host "The Business of B2B Social Media" at Social Media Week in September - Siouxland News - KMEG 14 and FOX 44

Penton to Host "The Business of B2B Social Media" at Social Media Week in September

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Penton

Leader in B2B Information to Share Secrets of Success in B2B Audience Engagement and Activation

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- Penton, a leading professional information services company, will host "The Business of B2B Social Media" on Wednesday, September 24 at 2:30 p.m. at the Hyatt Regency Chicago.  The event will take place during Social Media Week Chicago 2014.  Click here to register.

Logo - http://photos.prnewswire.com/prnh/20140827/140513

In this session Penton's Lauren Watters, Content Products Director, and Joe Baugnet, Content Optimization Specialist, and will share best practices and the most effective ways to manage a companies B2B social media presence.

Attendees will learn how to determine your target social audience and cater to their interests; how to manage social media across multiple brands; how social analytics and algorithms can work to your advantage; how to utilize trade shows to grow your social presence; and the importance of driving user engagement.

Penton's aggressive social media approach engagement professionals with valuable information and interaction, enabling them to make informed decisions at speed.

"Social media is part of Penton's secret sauce," said Andy Friedman, Executive Director of Content and User Engagement. "As we move from a Print to a digital venue, our niche audiences demand engagement on social channels around the clock. By using analytics, audience targeting and a little creativity, we have seen more interaction and referrals to our brands via all social channels."

To register to attend, visit http://socialmediaweek.org/chicago/attend/.

About Penton
Penton drives performance for more than sixteen million professionals each and every day. These professional rely on the company to deliver: Insights, information and workflow tools to inform critical business decisions; networking and community to engage them with industry peers and partners; and data and marketing services to advance their business performance and deliver return-on-investment (ROI.) They look to Penton to power the possibilities.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

Media Contact:

Andy Friedman
Executive Director, Content & User Engagement
Penton
Andy.friedman@penton.com
312.840.8469

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

Siouxland News
100 Gold Circle
Dakota Dunes, SD 57049

Main Phone: 712-277-3554
Main Fax: 712-255-5250
Email: webmaster@siouxlandnews.com

Powered by WorldNow
All content © Copyright 2000 - 2009 WorldNow and Sinclair Communications, LLC. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.