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Correlation and Causation Analysis Helps Every Decision-Maker Intuitively Identify and Act On the Real Drivers of Business Performance
REDWOOD CITY, Calif., Aug. 14, 2014 /PRNewswire/ -- Tidemark, maker of modern cloud-first business planning and enterprise analytics solutions, today added a new and innovative collection of features that brings advanced analytics to the office of finance.
Available immediately to all Tidemark customers, the new capabilities enable decision-makers to identify what factors impact the business and in turn determine what focus the business must have, and then incorporate real-world risks to develop accurate forecasts that lead to better decisions.
By letting users focus on outcomes rather than focusing on complex statistical calculations, Tidemark Advanced Analytics delivers an industry first: putting intuitive statistical analytics into the hands of every manager and stakeholder in the business. This leads to more accurate plans and risk-adjusted forecasts that incorporate the data most likely to influence outcomes, while sifting out confusing or misleading correlations that too often leave managers drowning in data.
"CFOs are increasingly looked on as strategic partners in management, but existing planning and analysis tools are making it impossible for them to fully live up to that role," said Christian Gheorghe, founder and CEO of Tidemark. "They find themselves unable to pinpoint the key factors affecting their business, unequipped to leverage advanced analytics that would improve their business decisions and the accuracy of their plans, and powerless to engage stakeholders beyond basic FP&A functions. The Advanced Analytics innovations we're announcing today are specifically designed to help CFOs overcome these obstacles."
Tidemark's advanced analytics helps enterprises:
Learn more about how Tidemark is helping companies transform their financial and operational planning with Advanced Analytics at tidemark.com.
Tidemark is a new breed of enterprise performance management (EPM), bringing modern, cloud-first financial and operational business planning and analytics to the enterprise through unique, intuitive apps, enabling organizations to significantly improve decision-making, reduce risk and improve business performance. Tidemark arms every decision maker with access to valuable data, deep analytics capabilities, real-time collaboration, and actionable visualizations on any device, enabling a culture of performance. Leading companies transforming their businesses with Tidemark include Netflix, Chiquita, Hostess Brands, Chuck E. Cheese's, HubSpot, ServiceSource and Brown University. Tidemark is funded by Greylock Partners, Andreessen Horowitz, Redpoint Ventures, Tenaya Capital, and Silicon Valley Bank. To learn more about Tidemark, please visit www.tidemark.com or follow us on Twitter @TidemarkEPM.
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