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Consumers have one more opportunity to enjoy more Comida & Futbol related activities this summer
NEW YORK, June 27, 2014 /PRNewswire/ -- Unilever, a proud sponsor of the Mexican National Team (MNT) in partnership with Soccer United Marketing (SUM), continues to celebrate Comida & Futbol with the Tu Seleccion campaign, arriving next in Texas this summer. The Futbol Fan Celebration is another opportunity for MNT fans to partake in current celebrations of the world's most arguably important sporting event in Brazil.
"We are very proud of this campaign as it helped us celebrate with our consumers two of the most significant passion points for the Hispanic community: Comida & Futbol" said Maria-Teresa Garcia-Rosell, Senior Brand Manager of Multicultural Marketing at Unilever. "Tu Seleccion brought together the excitement of futbol and the delicious cuisine that we love for Hispanic families to enjoy nationwide."
Earlier this summer, Tu Seleccion supported the MNT throughout their road to Brazil, sponsoring the team along the way as they played friendly games against Ecuador, Bosnia-Herzegovina and Portugal. The activities brought together MNT fans from Dallas, Chicago and Boston who got to meet MNT legends and had the opportunity to win tickets for matches in their respective locations.
Furthermore, Tu Seleccion accomplished the dream of the Villalobos', a local family from College Station, Texas, who won an all-expenses paid trip to Boston as VIP guests of Tu Seleccion. There, they attended MNT's final friendly match against Portugal. The lucky winners had the opportunity to watch the game from the Tu Seleccion suite, attended the team's warm up, and got to meet MNT star Andres Guardado, before MNT left for Brazil to battle the world's best futbol teams.
The overarching Tu Seleccion campaign merges two essential elements of Hispanic culture, Comida & Futbol, bringing a fresh take on soccer game viewing celebrations at home. Tu Seleccion engages the entire family with relevant tips and recipes for all members through existing social media channels, retail events, consumer at-home viewing parties and a webpage, http://www.tuseleccion.com/, full of solutions to help MNT fans host the best viewing parties in town.
Tu Seleccion is part of Unilever's continuous commitment to the U.S. Hispanic community. Unilever brands showcased through the Tu Seleccion campaign include – Hellmann's®, Best Foods®, Ragu®, Knorr®, Country Crock®, Bertolli®, Breyers®, Popsicle® & Degree Mena - all of which helped Hispanics celebrate their passion for futbol at home with their favorite products.
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit http://www.unileverusa.com/.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the CONCACAF Gold Cup™. SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).
In 2009, SUM announced the creation of the MLS Digital Properties, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit http://www.sumworld.com/.
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