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SOURCE Stillwell Partners
New venture from Madison Avenue and music industry insiders will connect marketers and creative decision-makers with artists and content
NEW YORK, June 10, 2014 /PRNewswire/ -- Stillwell Partners today announced a new venture in partnership with longtime music industry executive, Kenny Ochoa: Quiver, a strategic and multifaceted creative company dedicated to music, talent and content. With headquarters in Los Angeles and offices in New York City and London at inception, Quiver will streamline music and talent strategy and rights acquisition for Madison Avenue, Hollywood and the extended music industry ecosystem.
At launch, Quiver will provide:
Over the course of his 20-year career in the music industry, Ochoa has collaborated with some of the most ground-breaking artists and executives in music, entertainment and brand building. He has executed multi-million dollar campaigns and strategic partnerships with Madison Avenue, Hollywood studios, and Silicon Valley such as Tegan & Sara's "Everything Is Awesome" for Warner Bros Pictures' The Lego Movie; Train and Samsung; Muse for NCAA's March Madness and Paramount Pictures' World War Z and worldwide Apple advertising campaigns featuring The Ting Tings, Franz Ferdinand and Cake, to name a few.
"Quiver will break barriers and deliver music, talent and creative solutions for artists, content creators, distributors and marketers," said Stillwell's Managing Director, Lance Pillersdorf, who will lead the new venture for New York-based Stillwell. Pillersdorf has managed and led Stillwell's musical endeavors for the past decade, including production of live performances and partnerships around the globe, featuring artists such as Bruno Mars, Busta Rhymes, Cee Lo Green, Gym Class Heroes, Nas, Natasha Bedingfield, Pharrell Williams, Tony Bennett and Wyclef Jean.
"Technology has rattled the fundamentals and created a gap that Quiver will close as marketers and content creators seek to tap and acquire talent and creative content," said Quiver CEO, Kenny Ochoa. "At the same time, artists and rights holders need their rights and content protected and managed strategically. Quiver represents the opportunity to build a bridge between artists, brands, content and distribution channels," added Ochoa.
Stillwell Partners, a New York-based boutique consultancy, is the founding organizer of Advertising Week, the world's largest annual gathering of advertising, marketing and media leaders taking place in New York each Fall. In 2012, Stillwell launched Advertising Week Europe in London. The company, led by CEO Matt Scheckner, has been at the center of Madison Avenue for over a decade, working with creative and media agencies, brand marketers and media owners.
"The use of music in television, film, commercials and video games, along with brand partnerships, has redefined the importance of music as a major revenue center and central marketing driver for artists. We are thrilled to launch Quiver, with Kenny at the helm, and bring our worlds together to deliver a true creative consultancy that serves artists, marketers and creative decision-makers alike," added Scheckner.
About Kenny Ochoa:
In his most recent role as Senior Vice President, Creative Sync Licensing & Soundtracks at Warner Bros Records, Ochoa and his department were responsible for identifying and securing synchronization licensing, marketing and soundtrack opportunities for Warner Bros Records, as well as developing and establishing a roster of artists, including the Black Keys, Linkin Park, Muse and the Flaming Lips. Prior to Warner Bros Records, he was Vice President of Music Licensing at Sony Music Entertainment, where he was the company's chief liaison to the advertising and brand community. At Sony, Ochoa brokered high profile deals including Train with Samsung, Brandi Carlile with General Motors, John Mayer with Hallmark, Ray LaMontagne with Travelers Insurance and worldwide Apple advertising campaigns featuring The Ting Tings, Franz Ferdinand and Cake.
Ochoa's history in the music licensing and brand world goes back to placing music on acclaimed and influential television shows such as The O.C., The Sopranos, Entourage and Grey's Anatomy. He also led the early use of licensed music in video games (Tony Hawk Pro Skater series, Grand Theft Auto) as well as the award-winning Hewlett Packard campaign featuring The Kinks "Picture Book".
About Stillwell Partners:
Stillwell Partners is a New York-based boutique consultancy focusing on marketing, media and content development. Stillwell Partners is the founder and organizer of Advertising Week, the world's largest gathering of advertising and media leaders. Since its creation in 2004, Advertising Week has drawn 1.4 million participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. Advertising Week recently wrapped its second year in Europe and will be returning to New York September 29-October 3, 2014.
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