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SOURCE Research and Markets
DUBLIN, April 30, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/x6mnzn/flavored_and) have announced the addition of the "Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )
Flavored and functional water are emerging as healthy alternatives in the ready-to-drink market for consumers who refrain from consuming carbonated or artificial flavored drinks due to growing health concerns. Increasing obesity rate, rising aging population and increasing urbanization are the major growth drivers for the flavored and functional water market.
Flavored water is a category of bottled mineral, spring or purified water containing flavors. Functional water is a derivative of flavored water with added functional ingredients such as botanicals, vitamins, minerals and oxygen. Common flavors in the flavored and functional water market are orange, apple, cherry, lemon and peach. Major growth challenges for the industry include threat of substitutes and increasing campaign against packaging bottles. Emerging markets such as countries in Asia, Latin America and the Middle East are witnessing rising urbanization and increasing disposable income, which act as an opportunity for the flavored and functional water.
Increasing urbanization has increased the awareness levels of the consumer regarding the products that help in their wellbeing. The increasing income levels have also enabled the consumers to spend on premium products thus providing great opportunity for the market players to focus in these markets. The U.S., Germany, France, Italy and Japan were the top markets for flavored and functional water in 2012. Asia Pacific is emerging as a strong market registering double-digit growth in 2012.
Key Topics Covered:
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Market Overview
Chapter 4 Flavored and Functional Water Market- Product Segment Analysis
Chapter 5 Flavored and Functional Water - Regional Analysis
Chapter 6 Competitive Landscape
Chapter 7 Company Profile
For more information visit http://www.researchandmarkets.com/research/x6mnzn/flavored_and
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