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SOURCE Strategy Analytics
Strategy Analytics Says Despite Starting a Price War, T-Mobile US Will See its Market Share Drop as AT&T, Sprint and Verizon Wireless Fire Back
BOSTON, Feb. 20, 2014 /PRNewswire/ -- The top US wireless carriers are locked in a battle for LTE dominance, with a new price war breaking out for 2014. Despite instigating the war, T-Mobile will not win, according to the Strategy Analytics Wireless Operator Strategies (WOS) service report, "US Wireless Market Outlook 2013-2018." (https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9381)
In a companion report analyzing the competitive market dynamics, "US Wireless Market Outlook: T-Mobile Stirs Up Price Wars, AT&T, Verizon Wireless and Sprint Add Value," (https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9376)
Strategy Analytics notes that while the latest pricing moves are spurred on by competition, they are also responding to customer demand and leverage network advancements-without which such shifts in pricing would not make economic sense.
Key Strategy Analytics predictions for the US wireless market:
Susan Welsh de Grimaldo, Director, Wireless Operators & Networks said: "Despite the price war, we do not anticipate any major shifts in market positioning among the top 4 carriers in 2014, as Verizon Wireless and AT&T have shown they can leverage expanding LTE capacity and fight back with compelling offers that tap into consumer demand at the upper and middle tiers of the market. Newly freed capacity on their 3G networks will give more room to be price competitive with entry level and prepaid plans this year as well."
Phil Kendall, Director, Wireless Operator Strategies, commented: "We see good growth opportunities in the US wireless market, building on the intense competition to have the best nationwide LTE network. Sprint is suffering as it works through network upgrades and plays catch up with LTE build, but should be in good position to lower churn and regain some share losses by Q4. T-Mobile will benefit as it adds more carriers (spectrum) into its LTE network this year and then into 2015 as it moves to add 700 MHz spectrum for better in-building and rural coverage."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, firstname.lastname@example.org
European Contact: Phil Kendall, +44 1908 423620 email@example.com
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