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Bruegger's Bagels and la Madeleine Country French Cafe to Strategically Define and Roll out Catering Programs Across the Country
Vancouver, BC (PRWEB) February 20, 2014
Le Duff America, Inc. has selected MonkeyMedia Software and the MMS Catering Institute to help grow off-premise sales for its Bruegger's Bagels and la Madeleine Country French Café restaurant brands. The two Le Duff America brands have been working with MonkeyMedia Software to strategically define and roll out catering programs at its café bakery restaurants across the country.
"We are working with MonkeyMedia Software to ensure that our catering presentation, no matter the Le Duff America brand, distinguishes itself like no other. Every event is a special gathering when it includes our catering. MonkeyMedia Software is helping us secure even more opportunities to increase sales and the visibility of our catering offerings with our customers," said Jim Vinz, Co-CEO of Le Duff America. "Deploying MonkeyMedia Software's MonkeyCatering and MonkeyOnlineOrdering platforms across our bakery cafés reinforces our ability to recreate the distinctive la Madeleine and Brueggers experiences, whether guests are in our restaurants or at a gathering."
La Madeleine is deploying MonkeyCatering and MonkeyOnlineOrdering throughout its system of 63 restaurant locations for both catering and takeout services. To kick off the program, executives from la Madeleine worked with the MMS Catering Institute to develop a restaurant catering strategy, and received certification through education workshops as part of the partnership agreement.
Additionally, Bruegger's Bagels is deploying the MonkeyCatering and MonkeyOnlineOrdering software platforms at its 300-plus restaurant locations. Similarly, company executives attended restaurant catering strategy and education workshops, and received certification through the MMS Catering Institute.
"By working with both MonkeyMedia Software and the MMS Catering Institute, Le Duff executives understand the proven ROI that scalable restaurant-catering software and strategies can provide," said Erle Dardick, CEO, MonkeyMedia Software, and Founder of the MMS Catering Institute. "In addition to the deployment of our world-class software, the MMS Catering Institute faculty worked with team members from both brands to ensure their catering strategies were aligned - from the executive team to the field - as the organizations focus on feeding their customers where they live, work and play."
As a complement to the software and strategy services, catering team members from la Madeleine and Bruegger's Bagels received copies of Dardick's book, "Get Catering and Grow Sales! A Strategic Perspective for The Multi-Unit Restaurant Executive." The book, published in 2011, serves as the foundation of MonkeyMedia Software's Get Catering and Grow Sales! manifesto and The Five Pillars of Restaurant Catering.
Le Duff America, Inc. is the North American subsidiary of Groupe Le Duff, the worlds second largest café bakery restaurant company. Formed in 2002, Le Duff America operates, franchises and licenses multiple national and regional North American brands that are widely recognized as leaders in the fast casual segment of the restaurant industry, including Brioche Dorée, Brueggers Bagels, la Madeleine, Mimis Cafe and Timothys World Coffee. A passionate commitment to quality, authenticity, innovation, nutrition and fresh menu items born out of Le Duffs Joie de Vivre (Joy of Life) unifies the brands, creating synergies for their growth with proven restaurant ownership groups and global food service companies in a variety of traditional and non-traditional venues.
MonkeyMedia Software helps restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work and play. Using the turnkey Get Catering and Grow Sales! System, a toolkit for catering strategy, education and software, MonkeyMedia Software works closely with each brand's executive team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel. This is accomplished through the MMS Catering Institute and MonkeyCatering platforms.
The MMS Catering Institute sets the standard for catering education and certification for restaurants. MonkeyMedia Softwares MonkeyCatering is an enterprise cloud-based, mobile-friendly software platform to manage and track restaurant catering operations from lead generation (CRM), client management and order-taking to production, delivery and real-time reporting for results-based decision-making.
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