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SOURCE McCann Worldgroup
'Dumb Ways To Die' Is 'Most Awarded Gunn Report Campaign Ever'
McCann Agencies In Melbourne, Mumbai, Madrid, Oslo & New York Share Honors
NEW YORK, Feb. 12, 2014 /PRNewswire/ -- McCann Erickson was recognized in The Gunn Report 2013 for a number of first-place global rankings, including the most-awarded digital work of 2013 and the most-awarded agency in the world in 2013. While McCann Melbourne won the lion's share of the honors, McCann Madrid, McCann Oslo, McCann Mumbai and McCann New York all contributed to the winning rankings across the McCann network.
The Gunn Report analyzes and evaluates all of the winners from what it regards as the world's most important advertising competitions and produces a global ranking of the most-awarded ad agencies, campaigns, clients and countries.
McCann Melbourne's digital work for Metro Trains and "Dumb Ways To Die" was the most-awarded digital work in the world in 2013, and the TV commercial for this campaign was ranked No. 1 globally. McCann Melbourne was ranked first, sharing the top spot, for the most-awarded agency in the world in 2013.
"Dumb Ways To Die" is now "the most-awarded Gunn Report campaign ever," the Gunn Report said.
McCann Erickson Worldwide also rose into the top five among "The Most Awarded Agency Networks in The World" in 2013, highlighted by recognition in Australia, India, New York, Norway and Spain. The top 5 ranking is the network's "highest ever ranking," according to The Gunn Report.
McCann Melbourne's combined work for Metro Trains and "Dumb Ways To Die" was ranked second in the "All Gunns Blazing" evaluation of all creative work in the world in 2013. McCann Melbourne was ranked third among the most-awarded digital agencies in the world in 2013. And McCann Melbourne's print work for Metro Trains and "Dumb Ways To Die" was the third most-awarded print work in the world in 2013.
McCann Mumbai won three honors. The agency was ranked one of the most-awarded agencies in the world in 2013. McCann Mumbai's print campaigns for Western Union and for Penguin Audiobooks were both ranked among the most-awarded print campaigns in the world in 2013.
McCann Spain's TV commercial for Calvo Tuna and McCann Oslo's TV commercial for Wideroe Airlines were also ranked among the most-awarded TV commercials in the world in 2013.
McCann New York's digital campaign for Nature Valley Trail View was ranked one of the most-awarded digital campaigns in the world in 2013.
"This is a another great achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne and Mumbai offices," said Harris Diamond, Chairman and CEO of McCann Worldgroup. "The recognition across categories from digital to print to TV is a testament to the great work our people do all around the world."
McCann's recognition by The Gunn report follows tremendous awards recognition the network has enjoyed globally this year, including: The McCann U.S. network was named the #1 "Agency To Watch" in the Advertising Age 2014 Hot List; McCann was ranked third by Advertising Age & Creativity magazine's Annual Awards Report; The Spikes Asia Festival of Creativity in Singapore and the Golden Drum Awards in Eastern Europe where McCann Worldgroup in both cases was named "Network Of The Year;" recognition from The EFFIE Awards, ranking McCann Worldgroup the 3rd most effective agency network in the world; "Agency Of The Year" honors for McCann New York at the 2013 ADC Awards; a phenomenal showing at the Cannes Lions, with an unprecedented 5 Grand Prix; the most awarded Network at the Webby awards; the most awarded agency and campaign at D&AD; and Best Of Show at the Global One Show awards.
McCann's creative recognition follows the addition of several new global and regional clients, including the consolidation of the Chevrolet business globally, the addition of Zurich Insurance and SABIC to the network's global roster, and U.S. clients including the U.S. Postal Service, Lockheed Martin, and Jose Cuervo.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
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