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SOURCE Lionel, LLC
New and Expanded Partnerships with Crayola®, Peanuts®, Coca-Cola® and Warner Brothers™
NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Lionel, the iconic model train company, will be showcasing its newest train sets and license partnerships at Toy Fair 2014, to be held from February 16-19 at the Jacob K. Javitz Convention Center in New York City. Lionel Trains looks to expand its household name by delivering new licensed products, expanding existing partnerships and enhancing play value by embracing technology.
"Lionel Trains is bringing the nostalgia of iconic train sets to the hearts of fans of all ages," said Howard Hitchcock, SVP/GM of Lionel. "By securing new licenses and expanding partnerships to grow our G-Gauge and Ready to Run O-Gauge platforms, we're putting trains from familiar and beloved brands into the hands of children of all ages."
Lionel Trains' strong reputation in the industry has resulted in expanded partnerships with Warner Brothers™, Coca-Cola® and Peanuts® and a new license with Crayola®. Under the Warner Brothers™ umbrella, Lionel celebrates the joy of Christmas with its new Frosty the Snowman™ G-Gauge train set, which will be on display at Toy Fair. Other new sets to be showcased include the Coca-Cola® Holiday and the Snoopy® Railways G-Gauge sets – both highly detailed and vibrant sets that are sure to toot any fans' horn.
Synonymous with Christmas and the holidays, Lionel Trains continues the quest to bring the love of trains to fans all year round by also embracing several digital initiatives to reintroduce the brand and appeal to new fans.
With the launch of its first iPad game Battle Train, Lionel brings play experience and the love for classic trains to a mobile platform, which is rapidly catching the attention of younger generations with more than 120,000 downloads. Lionel also recently launched LionelTracks.com, a content curator that celebrates all things locomotive, from history and modeling updates to rail culture, old and new.
The introduction of the LionChief™ Remote continues Lionel's tradition of industry leading products. The remote system offers increased train control at multiple speeds, enhanced sounds and added play value now that the "conductor" can move around the room or layout. The LionChief™ is easy to use and simplifies layout design for new fans and hobbyists.
"We are delighted at the enthusiasm shown by train fans and operators, and in return we're providing amazing new products, superior technology and innovative content," added Hitchcock. "Our engagement with our community and on social media continues to spark the conversation and validates Lionel as the authority on all things trains."
All new products will be on display at Toy Fair on the main floor at booth #5347 and available later in 2014 through select retail partners and LionelStore.com.
About Lionel Trains
Lionel Trains (http://www.lionelstore.com/) is an iconic model train company that has captured the hearts and stirred the imaginations of both young and old since 1900. The Company offers a wide product range of interactive train sets, track and accessories. In 2013, Lionel Trains introduced its first iOS gaming application, Lionel Battle Train. In 2014, Lionel opened its LEGACY protocol to allow individuals, clubs and other companies to control all the features of a Lionel locomotive, using LCS WiFi, from a smart phone or tablet. This is the first step towards a universal remote that controls model trains from all manufacturers. You can follow Lionel on Twitter and Instagram or like us on Facebook.
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