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SOURCE Frost & Sullivan
Frost & Sullivan's senior-level IT event, ConNEXTions 2014, explores the IT trends driving innovation and market transformation
MOUNTAIN VIEW, Calif., Jan. 23, 2014 /PRNewswire/ -- The "bring your own technology" (BYOT) trend is evidence of a climactic shift in technology's discovery and adoption. Every day, employees use more of their own technology at work, including devices, services and applications, instead of employers being the first to establish new technology at the office. Frost & Sullivan explores these trends and others during the 2nd Annual ConNEXTions 2014: A Frost & Sullivan Executive MindXchange, taking place Feb. 9-11, 2014 in San Francisco, Calif.
As a preview to ConNEXTions 2014, Frost & Sullivan introduces a six-step strategy for dealing with the consumerization of IT in your organization:
"Historically, employees were introduced to new technology at the office, and adopted it at home only when its value to their personal lives became clear, and prices went down," said Frost & Sullivan Enterprise Communications and Collaboration Research Vice President Melanie Turek. "Our research finds the tables are turning. And there's a reason so many employees are using their personal smart phones and tablets, services and applications - they enable their own productivity, making it easier to stay in touch with colleagues and customers, and up-to-date on company news and information."
Turek and co-presenters will further evaluate this trend and others during their session, "Keeping Pace with Technology and Market Directions" at ConNEXTions 2014. The event brings together senior-level IT and telecommunications executives to build an action plan to capture and create more value from IT investments, now and in the future. The event closes with the 2014 CIO Impact Awards Gala (www.frost.com/cioawards), recognizing CIOs whose teams had the most positive impact on their enterprises' strategic innovation, and who delivered a significant competitive advantage.
"CIOs and technology leaders should take advantage of BYOT for many reasons, but the biggest is its impact on innovation," concluded Turek. "As employees embrace mobility, collaboration and social media in particular, they are using these tools at work to share expertise, knowledge and data - in real time, with people within and outside the organization. This leads to better processes, faster outcomes, improved customer experiences, and new products and services - in a word, innovation."
Join the conversation about ConNEXTions 2014 on Twitter using #FrostNEXT, or for more information, visit: http://www.bestinformationtechnologyevent.com/
Frost & Sullivan's interactive Visionary IT portal features the latest Information and Communication Technologies research, insights and tools to make winning, long-term business decisions. Visit today: http://visionary-it.gilcommunity.com/
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
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