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Manduka brings together innovation and community with its most style-forward yoga towel collection and launch of intention-setting 'matifesto' campaign for 2014
LOS ANGELES, Jan. 7, 2014 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, kicked off the New Year as the leader in the towel category, launching the most extensive collection of performance mat and hand towels at Manduka.com. This bold and modern towel line 'We Are One' yogitoes collection designed by Manduka features Skidless® technology and striking contrasting colored silicone nubs and trim. This is the first new towel launch since Manduka acquired yogitoes last July, showcasing their collective commitment to innovation, sustainability and inspiring the practice of yoga through the highest quality yoga gear in the market.
"We are kicking off the year with a collection that memorializes our union with yogitoes, setting an even higher standard for performance, sustainability and design in the yoga towel category," said Sky Meltzer, CEO of Manduka. "The 'We Are One' collection will be our guiding manifesto for the two brands coming together and signifies our shared ethos of innovation, sustainability and joy for the practice."
To celebrate this launch, Manduka will also be running a social campaign supporting yogis worldwide to come together and share their 'Matifestos' – the personal intentions for 2014 yogis will take onto their mats and into their lives. Matifestos will be collected through social media with hashtag #matifesto or at www.manduka.com/us/matifesto. Fans will be randomly selected to receive new Manduka gear and a possible feature on Manduka.com, blog site and social pages, inspiring millions of others through their practice.
'We Are One' will live alongside Manduka's adored line of microfiber eQua Towels as well as other beloved yogitoes collections featuring patented Skidless® technology: revolutionary silicone grip dots that provide the best grip in dry or drippy conditions, allowing yogis the trust and security to safely explore more in their practice. Available in five vibrant and modern tones in mat and hand size as well as a limited edition chakra-inspired color spectrum print 'We Are One' towels are made from discarded plastic bottles woven into 50 percent recycled poly yarn content, requiring two-thirds less energy to produce.
The complete collection can be found here:
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
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