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SOURCE Unicorn Media
AJ McGowan to Provide Insights on Second Screen Digital Content Monetization
TEMPE, Ariz., Jan. 3, 2014 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically insert video ads on IP-enabled devices, today announced that AJ McGowan, Unicorn Media CTO, will be presenting at the upcoming 2nd Screen Summit at the International CES technology tradeshow event. The event will be held on January 6, 2014 at the Treasure Island - TI Hotel Casino in Las Vegas, Nevada.
The 2nd Screen Summit is a must-attend event for consumer electronics, broadcasting, advertising, brand and content executives and their technology partners, exploring the second screen user experience and providing new insights on second screen data. Increasingly an important part of digital distribution models, the second screen experience is one of the hottest trends in the digital content industry, drawing unprecedented participation in 2nd Screen Summit events held in 2013 in Los Angeles at the CES and NAB conferences.
During the event's Technology Spotlight, held from 4:30-4:45 PM, McGowan will provide remarks on the transformation of the second screen from a cost center to a profit center, discussing the future of television and outlining the ways publishers and advertisers are leveraging new ad distribution technologies to generate revenue across all platforms. Following the Technology Spotlight segment, McGowan will participate on the "Monetization Strategies that Work" panel (4:45-5:30 PM), which will explore a variety of monetization strategies and discuss real-world examples of how content owners are monetizing the second screen experience.
The panel will be moderated by Guy Finley, Executive Director, MESA/2nd Screen Society. In addition to McGowan, participants include Greg Consiglio, President and COO, Viggle; Ed Haslam, Senior Vice President, Marketing, Yume; Ashwin Navin, Chairman, Co-Founder, & CEO, Samba.tv; and John Robson, CMO, Base79.
Unicorn Media's patented technology allows publishers to ingest live or video-on-demand content one time and deliver it to every IP-connected device in the world via a single URL. Publishers can dynamically insert targeted ads anywhere in the stream, in-app or on the mobile web, with no client-side code, SDKs or plug-ins. Unicorn Media's cloud-based technology eliminates revenue loss due to ad blockers, supports multi-screen closed captions in compliance with FCC?regulations and delivers a top quality viewer experience on any device, including smartphones, tablets, set-top boxes, game consoles, smart TVs and more.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
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