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DEERFIELD, Ill., Oct. 14, 2013 /PRNewswire/ -- Market6 is pleased to congratulate Land O' Lakes for being named the winner of Supermarket News magazine's 2013 Supplier Leadership Award for Trading Partner Collaboration.
Land O' Lakes was recognized for their innovative use of analytics and data to drive more effective collaboration and improved sales and profits for Land O' Lakes and their customer, Kroger. Land O' Lakes is using Market6's Saas-based analytic applications against a shared platform of Kroger's daily store/item level sales and operating data to collaborate with Kroger around all core business processes, including sales tracking, promotional execution, supply chain planning and inventory optimization.
Year to date, these efforts collectively allowed Land O' Lakes to help Kroger grow category sales of butter faster than the market overall. At the same time Land O' Lakes was able to reduce out of stocks by 50% and lower post promotional inventory levels by 50% on a key promotion.
"I'd like to congratulate Land O' Lakes on receiving this honor. It highlights the impact grocers and their suppliers can achieve by utilizing daily business process analytics to improve category management execution and increase sales and profits," said Jim Kelly, Chief Executive Officer at Market6. "Market6 is focused on providing Kroger and 470 of their suppliers, including Land O' Lakes, with critical analytic applications that they depend on daily to improve their key collaborative business metrics."
Market6 provides web-based retail analytic applications with advanced analytics built-in to effortlessly guide retailers and CPG companies to smarter, faster, more proactive operational decisions and actions every day for improved performance. Purpose-built to improve daily retail operations, Market6 delivers accurate daily forecasts on sales, gross margins and out of stocks at the item/store/day level allowing execution teams to quickly and easily know exactly what's happening with their business in real time and how best to respond. Market6 is used daily by the largest US supermarket chain and more than 470 of their CPG partners. The company is headquartered in Deerfield, Ill. For more information or to request a demo, visit www.market6.com.
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