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SOURCE Zumba Fitness
First-Ever Joint Compilation Featuring Rhythms from across the Globe—including Music from Lady Gaga, Will.I.Am and LMFAO, as well as Original Zumba® Fitness Songs—Hits Stores March 5
MIAMI, March 5, 2013 /PRNewswire/ -- Universal Music Enterprises (UMe) and Zumba® Fitness are making it easier for the millions of Zumba enthusiasts across the globe to get their Zumba fix anywhere, anytime. For the first time ever in the United States, Zumba Fitness has teamed with UMe to create a music compilation filled with favorite tracks of Zumba instructors and enthusiasts. The largest branded dance fitness program in the world, Zumba® Fitness is "exercise in disguise" and has become a movement and a lifestyle, highlighted by its "fitness party" classes that deliver both physical and emotional benefits.
"Zumba Fitness Dance Party" features rhythms from around the globe created by Grammy Award-winning producers, including the hottest hits from popular Universal artists as well as six original Zumba songs. Artists featured on "Zumba Fitness Dance Party", include: Lady Gaga ("Marry the Night"); will.i.am ("This is Love"); LMFAO ("Party Rock Anthem"); The Wanted ("Glad You Came"); Carly Rae Jepsen ("Call Me Maybe"); and Taio Cruz ("Dynamite").
"Music is the heartbeat of Zumba and makes the experience of a live class electrifying-you get lost in the music and forget you are exercising," said Jeffrey Perlman, chief marketing officer of Zumba Fitness. "By partnering with UMe, we're continuing to change lives by making it even more accessible for Zumba fans to enjoy the global rhythms at live classes-and live healthier lifestyles in the process."
Since it was first launched in 2001, Zumba has grown to become a global multimedia company and the largest branded fitness program in the world with more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries.
"Zumba is more than a global fitness phenomenon, it is a lifestyle and a movement that takes the electrifying joy of a dance party and fuses it with fitness, so that the people who enjoy the Zumba program reap both emotional and physical benefits," said Bruce Resnikoff, president/CEO of UMe. "With the 'Zumba Fitness Dance Party' compilation, we're helping to extend the Zumba experience by combining music from some of Universal Music Group's hottest artists with original Zumba beats into one album."
About Universal Music Enterprises
Universal Music Enterprises (UMe), a division of Universal Music Group, is the centralized U.S. catalog and special markets entity for the company Universal Music Group. Working closely in concert with all of the company's UMG's record labels, UMe provides a frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new technologies. Outside North America, the Universal Strategic Marketing division of Universal Music Group International works to maximize the profile and value of UMG's catalogue in international markets. It acts as a service center adding value through marketing initiatives and coordination of commercial issues through local and international markets. Under the direction of Resnikoff, UMe was the leading catalog label for 2012 with the most number of charting hits according to Billboard.
About Zumba Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
Please DO NOT:
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