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SOURCE: Practically Green
Recognized for Best “Doing Good” and “Best Use of Game Mechanics” Innovation
CAMBRIDGE, MA (PRWEB) May 07, 2012
Practically Green has been selected as a finalist in the “Doing Good” and “Best Use of Game Mechanics” categories for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.
"The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing," said MITX President Debi Kleiman. "We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we're very proud to honor their great achievements."
Practically Green provides fun and effective sustainability engagement programs to organizations via a proprietary digital platform that is customized and enhanced to energize sustainability programs and goals. The product combines expert content with social and game mechanics to make embracing healthy and sustainable choices easier, faster, and more fun. GreenBiz recently named “Green Gamification” one of the top trends to watch in their annual State of Green Business report.
“We have seen huge interest in our employee-engagement program since we launched six months ago,” says Founder Susan Hunt Stevens. “It is a real honor for our team to be recognized in both the “Doing Good” and “Best Use of Game Mechanics” categories, because that is precisely what we want our product to do: inspire and motive people to make efficient and healthy changes in their everyday lives, using the fun and addictive engine that gamification and social sharing provide.
Practically Green will be recognized with the other finalists in the categories of “Doing Good” and “Best Use of Game Mechanics” at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased at http://www.mitxawards.org/innovation. The awards are sponsored by Atom Group, Cassidy Turley FHO, DLA Piper. Creative Partner: Metropolis Creative.
About Practically Green
Practically Green is the leading provider of digital sustainability engagement programs. The company helps organizations inspire stakeholders to embrace healthier and more sustainable behavior-at work, at home, and when out in the community. This effective approach combines proprietary and curated content with the power of social sharing and gamification to make sustainable choices simpler, faster, and way more fun. Like a LEED for daily life, the web and mobile applications motivate people by bringing visibility and recognition to this largely invisible process. They also empower sustainability leaders with tools that help ensure corporate priorities are being met. Based in Cambridge, MA, Practically Green was recently selected as one of the Great Green Ideas for 2012 by Fortune Brainstorm GREEN.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.
Sarah Finnie Robinson
Founding Partner | Head of Social
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