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SOURCE: Crimson Cup Coffee & Tea
To highlight the benefits of its alternative to coffee shop franchises, Crimson Cup Coffee & Tea is offering a free 30-day trial to independent coffee shop owners.The offer includes 30 days of premium coffee, promotional collateral and training support backed by 20 years of coffee house business insight. Each trial will be tailored to the needs of the individual coffee house.
Columbus, OH (PRWEB) April 30, 2012
Crimson Cup Coffee & Tea, whose alternative to coffee shop franchises has guided hundreds of independent coffee houses to success over the past 20 years, is offering 30 days of free coffee, promotional literature, training and consulting support to all independent coffee houses.
"We believe so strongly in independent coffee shops, our products and our training that we're making an offer you simply won’t find anywhere else ... one full month of our artisan-roasted coffees, promotional collateral and training for free," said Greg Ubert, founder and president.
Nearly 21 years after starting Crimson Cup with a single coffee roaster in a tiny office, Ubert remains passionate about helping independent coffee houses prosper. "We got our start as an artisanal coffee roaster at the dawn of the coffee house movement, before the emergence of big chains and coffee shop franchises," Ubert said. "We want coffee lovers to know they'll find tastier drinks at independent coffee houses, and we want to help independents compete effectively against the big chains."
As part of the offer, a Crimson Cup consultant will work on-site with each coffee house owner and staff. "We'll take a frank look at each business, analyze operations, then provide suggestions, training and strategies for success," Ubert said. "The coffee houses we work with make more money per sale, gain new customers and hire fewer employees."
Ultimately, Crimson Cup hopes to gain more customers for its artisan-roasted coffees, loose-leaf teas and other products, but it doesn't require customers to pay coffee shop franchise fees, sign a contract - or even buy its products.
"We find that most owners decide to use our coffee, syrups and other products once they've tried them," Ubert said. "The proof is in the tasting. Crimson Cup coffee is incredibly great. We use only the best beans, roasted and blended by hand. In fact, we love blind taste tests because our coffee and coffee drinks wins against competitors, large and small."
To learn more about Crimson Cup's alternative to coffee shop franchises and to talk to a Crimson Cup consultant, call 888-800-9224 or fill out this form.
About Crimson Cup Coffee & Tea
Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 25 states that serve Crimson Cup beverages. For more information, visit crimsoncup.com. ccct043012.
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